Our Story
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Our Approach

Our name, Avant, is derived from the term avant-garde. In the world of art, music, and literature, it is used to describe those who employ new and unique approaches that challenge traditional and established norms. In the world of travel, it describes Avant’s innovative approach and our willingness to step outside the box to ensure that our clients receive one-of-a-kind travel experiences and memories that will last a lifetime. We combine a team approach with unparalleled customer service, resulting in a formula that truly sets us apart from the competition.

Our History

IMG_0061-300x300Established in 1987 by four determined women, we have expanded to include ten in-house team members, several independent travel advisors, and three hands-on working owners. We operate out of two office locations in Lexington, Kentucky. Our branch office is located inside a large, upscale book store and café called Joseph-Beth Booksellers, which is an iconic landmark in Lexington and an enduringly popular hangout among locals. This strategic maneuver, believed to be a first in the travel industry, bolstered our strong presence in the community and heightened our exposure to international and leisure travelers. Novel and creative approaches such as this helped Avant Travel earn several awards early in our tenure, including Lexington’s Small Business of The Year in 1993. We started out as a small yet full-service travel agency, focusing on the needs of our corporate and business travelers. Over the years, we have adapted to changes in the industry and we are now recognized as a leading resource for the planning of high-end luxury and adventure travel.


We boast a staff comprised of seasoned travel professionals who know the business inside and out, and we utilize a team approach that capitalizes on our collective resources and extensive travel experiences. We take pride in providing our clients with unparalleled customer service and a personal touch that truly sets us apart from the competition. Our detailed research, planning, and expert advice will go a long way toward ensuring successful travel itineraries, but if problems or unexpected events do arise, our clients are reassured to know that we will be there for them before, during, and after their trip to assist with any unforeseen circumstances.

Our Virtuoso Connection

We are a member of the Virtuoso network, an invitation-only elite consortium of the top 1% of travel providers in the world. We have a long-standing partnership with Virtuoso, establishing membership in 2000, which gives us leverage and preferred relationships with the world’s finest hotels and travel suppliers. Our Virtuoso affiliation allows us to provide our clients with exclusive amenities, rare experiences, and privileged access, as well as V.I.P. status, free room upgrades, and resort/shipboard credits. Simply put, our Virtuoso travel advisors can secure the best rates and a much better value than you can find yourself online.